Christmas is time to avoid business talk but sometimes you just can’t avoid it when you meet someone that is as passionate as you are about your work. Standing at the kitchen island, conversation started with an innocent question – how’s your Marketing Automation Software working out? I did not realize how potent that question …
Can’t Ignore Marketing Automation, but beware, it’s non-trivial Read More »
EMR and EHR Software Lead Generation has become a hot topic among EMR software marketing companies. The reason is simple – the market is limited and fixed. Number of competitors had skyrocketed, pricing pressures have increased. Almost all vendors’ websites seem to say the same thing, there is nothing different. There is no way for …
Predicting EHR Software Buyer Behavior – Lead Generation Read More »
Marketing is about Trust. Never forget that. It starts with a primary seed of credibility. When prospects like what they see, next instinct is to want to be assured. It either gets destroyed or built upon by what they see on the website. As we start generating leads, we think we have the right to …
Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. Why should it matter to you? Successful marketing to Doctors involves developing a personal rapport. How does reliance on automated emails gain importance when you need …
It has been a while since I’ve seen a blog post that was so short yet, so powerful that it made me think and I spend more time on this short blog than any other – in a long time. So, here is that blog from Seth Godin. The sound of a small bell during …
I was at a Michelin Star Restaurant in Manhattan yesterday with my family. We wanted to go to this place since one year, something or the other prevented us from making it happen. Lots of expectations were built up. For me, I just found the food mediocre. My expectations were not met. It is not …
