Seth Godin has highlighted a very important issue I try to explain when I consult with Healthcare IT marketing folks about Marketing Automation. See his blog – click here. At a recent Healthcare IT Marketing and PR conference in Las Vegas, I spoke about Marketing Automation. Before I got on stage, many people asked me …
My son sent me a very detailed email that is so important I had to share it.
Those of you who are tech savvy will have read about this, but for those of you haven’t read about it, please pay attention, as this is extremely important.
A very thought provoking blog today from Seth Godin – Search vs. Discovery. “Discovery, on the other hand, is what happens when the universe (or an organization, or a friend) helps you encounter something you didn’t even know you were looking for. (I had originally typed find but then replaced it with encounter. Search is …
Companies who nurture leads generate a better ROI. In fact, research shows that 20% more opportunities are created by companies that nurture their leads, vs. companies that don’t. Every organization should have an active lead nurturing program, but if you are only communicating via email, you’re missing a big opportunity. Here are some Facts: Only …
Lead Nurturing is more than Just Email marketing Read More »
Buying Process and Buyer’s expectations A typical buyer goes through three sages. Awareness Consideration Decision Each of these main stages has three further steps View fullsize 70% of the buying process is now complete by the time a prospect is ready to engage with sales. The Marketing and Sales disconnect Marketing tends to work with …
Top 3 Reasons EMR / EHR Sales Needs Marketing Automation Read More »
American spirit and Innovation never ceases to amaze me. I just receive a call from an entrepreneur. The claim – ‘a better EMR that can solve today’s problems.’ I spent about an hour talking to the founders, probing, prodding, searching for that elusive single breakthrough that could classify as revolutionary. Instead, what I found was …
How to Stand out in a Crowded Me-Too EMR and EHR Market? Read More »
