I’ve written about Lead Nurturing before. In very simple terms, it show you how build a relationship with prospects that are not ready to buy from you – yet. How? But engaging them in an informative dialog. You want to do with irrespective of the normal marketing ‘criteria’ such as budget, authority or timing. Lead …
Companies can avoid Commoditization of EMR/EHR software and services by creating value through memorable experiences. This shift cannot happen overnight. Before it filters to sales, it has to emanate from such experiences of clients. These experiences are propagated through buzz that marketing can encourage and facilitate. Every business is ultimately a stage where performances are …
How to Avoid Commoditization of your EMR Product? Read More »
Loyal Customers are frequently called ‘Evangelists’ of your business. Not too different from being indoctrinated promoters of your business. This is the most effective method of social promotion and advertising available and the best part is that you don’t have to pay customers. It does work and here is why: The customer becomes your ‘volunteer’ …
Why Evangelistic Customer Loyalty Works – Learn How. Read More »
*A little boy went to a telephone booth which was at the cash counter of a store and dialed a number.The store-owner observed and listened to the conversation: Boy : “Lady, Can you give me the job of cutting your lawn? Woman : (at the other end of the phone line) “I already have someone …
Love this post from Seth Godin. http://sethgodin.typepad.com/seths_blog/2013/08/your-first-mistake-is-assuming-that-people-are-rational.html Your first mistake might be assuming that people are rational Your second mistake could be assuming that people are eager for change. And the marketer’s third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.
There’s a new book by Author Jackie Huba – Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. There’s lot to learn about EMR Marketing from Lady Gaga. Loyalty! You can only create Fanatic Loyalty when you – Extremely focused in creating highly engaged superfans. You can’t create Fans out of all your clients. So, …
