I was privy to an interesting conversation between heads of Sales and Marketing at a Health IT company. Both had several years of experience and were good at what they did. They could not agree on the definition of LEAD. The main reason for the debate was that Sales and Marketing expectations were completely misaligned. …
Lopsided Content Marketing Expectations – Myths and Misconceptions Read More »
For most Ambulatory EMR / EHR Vendors that sell to small clinics (less than 10 providers), marketing is geared as if it is a B2B sale. It makes sense on surface. What is B2B Marketing? B2B marketing is about meeting the needs of other businesses, and a medical clinic is a business. Marketing to business has …
We’ve been told Branding and Awareness creation is expensive. Advertising is expensive. Digital Marketing (email, SEO etc.) is not. We look for quick fixes, and the internet is crawling with so called experts touting advice and quick lists – 5 things to do, 7 things to avoid. They will be quick to tell you things …
Branding, Awareness, Traffic and Lead Generation – which comes first? Read More »
Times have changed. Private clinics are under financial pressure with decreasing reimbursements and increasing costs and overheads. Yet, there is a way to float above the rest and not only survive but do well. There is a new paradigm.
ou’ve done a fantastic job of presenting your Software.. Even before you did the presentation and demonstration, you engaged the provider and his/her team to ask about their practice, including their aspirations and afflictions.
It is the inevitable question that comes at the end of every demonstration and presentation – asking for the order, or finding out what next?
I get this question a lot from my clients – how often should I communicate with my clients? The answer is always – as often as they would like. The problem is, how do you know that?
Here’s what I found from my mobile carrier Sprint.
