I read a very interesting article on HBR (Harvard Business Review) – “How to Reinvent Yourself After 50“. An article by Dorie Clark, the author of Reinventing You. “Reinvention after 50 is more than possible; it’s critical to keeping your skills fresh and your work fulfilling. Between staying current with social media, owning your history, reconnecting …
Brand building is often misunderstood by companies that want to increase their visibility, leads and therefore sales. Branding is not about advertising your company or brand to the public at large. Brand building must be focused on your products and/or services, otherwise you are wasting money. Brand is really two things: Focus on helping your …
Throughout history we see better products lose, You may have a better product, great people, excellent infrastructure, but the competitor seems to get the most attention and traffic.
Why is that? Why doesn’t the world get it?
How often do you hear about EHR Companies generating plenty of leads, but closing very few of them? If you are able to generate a lot of leads, that’s a good start though. But it is sadly true that many EHR companies close at a very low ratio.
Whose fault is it – Marketing or Sales? Usually, it is both.
What is the solution
EHR Companies hire me to help increase leads, Period.
Isn’t that the goal of marketing?
Leads can be increased in so many different ways. The fundamental aspect of this is to create awareness of your company, brand and product. The challenge of course is to do this with a limited budget, limited resources and existing product.
I could not understand why the same software and same vendor was successful with some practices (I should say most practices) whereas others fail?
Single reason for EMR Failure – Lack of Leadership
