Who are your EMR Software customers?
Read this blog from Seth Godin. A very innocent sounding title. All you need to do is to run a report from your CRM. Who are your EMR software customers?
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Content is no longer King in Healthcare – It is much Bigger
content-is-king Healthcare and content marketing is a heaven made marriage. Good Content creates empathy, strengthens relationships and supports healthcare providers on their journey and quest for solutions and tools to better manage their Practice. But Most EMR / EHR Software marketers mess it up. Here’s why. Content is now much bigger in terms of becoming …
Content is no longer King in Healthcare – It is much Bigger Read More »
Can’t Ignore Marketing Automation, but beware, it’s non-trivial
Christmas is time to avoid business talk but sometimes you just can’t avoid it when you meet someone that is as passionate as you are about your work. Standing at the kitchen island, conversation started with an innocent question – how’s your Marketing Automation Software working out? I did not realize how potent that question …
Can’t Ignore Marketing Automation, but beware, it’s non-trivial Read More »
Predicting EHR Software Buyer Behavior – Lead Generation
EMR and EHR Software Lead Generation has become a hot topic among EMR software marketing companies. The reason is simple – the market is limited and fixed. Number of competitors had skyrocketed, pricing pressures have increased. Almost all vendors’ websites seem to say the same thing, there is nothing different. There is no way for …
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Sales by Listening
Marketing is about Trust. Never forget that. It starts with a primary seed of credibility. When prospects like what they see, next instinct is to want to be assured. It either gets destroyed or built upon by what they see on the website. As we start generating leads, we think we have the right to …
You cannot ignore Marketing Automation Systems
Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. Why should it matter to you? Successful marketing to Doctors involves developing a personal rapport. How does reliance on automated emails gain importance when you need …
