So much as been written about EHR Alert Fatigue. Here is how HealthcareITnews defines it: “Alert fatigue arises when so many different systems – from mobile phones to medical devices to electronic health records – give prompts, alerts or alarms that physicians no longer pay attention to them. Likened to a digital version of “the …
What does EHR merger and acquisition activity mean for providers?
The latest in a series of M&A activity related to EHR companies is AdvancedMD, which is being acquired by Marlin Equity Partners. In other words, ADP is dumping AdvancedMD.
I was surprised when ADP acquired an EHR company and I wrote about it. Before it became AdvancedMD, it was called PracticeOne. What will it be called now?
I was privy to an interesting conversation between heads of Sales and Marketing at a Health IT company. Both had several years of experience and were good at what they did. They could not agree on the definition of LEAD. The main reason for the debate was that Sales and Marketing expectations were completely misaligned. …
Lopsided Content Marketing Expectations – Myths and Misconceptions Read More »
For most Ambulatory EMR / EHR Vendors that sell to small clinics (less than 10 providers), marketing is geared as if it is a B2B sale. It makes sense on surface. What is B2B Marketing? B2B marketing is about meeting the needs of other businesses, and a medical clinic is a business. Marketing to business has …
We’ve been told Branding and Awareness creation is expensive. Advertising is expensive. Digital Marketing (email, SEO etc.) is not. We look for quick fixes, and the internet is crawling with so called experts touting advice and quick lists – 5 things to do, 7 things to avoid. They will be quick to tell you things …
Branding, Awareness, Traffic and Lead Generation – which comes first? Read More »
Times have changed. Private clinics are under financial pressure with decreasing reimbursements and increasing costs and overheads. Yet, there is a way to float above the rest and not only survive but do well. There is a new paradigm.
