People think I’m crazy when I ask them to tell me the type of leads they don’t want first. It is not enough to talk about who you want to pursue. You cannot be everything to everyone. Even if your EMR system can cater to all kinds of clinics and providers, for the purpose of …
Want more Leads? Tell me what leads you Don’t Want Read More »
A thought provoking article by Lucien Engelen – Director Radboud Reshape Center at Radboud University Medical Center. Read Here. A Moonshot – Reaching the Stars, an ambition, a vision, a dream. Nothing short of that will be needed to revolutionize and change the healthcare delivery system in the US. We need to preserve our place in healthcare …
Is Healthcare IT Lagging? That’s a rhetorical question. If you disagree, consider this: Doctor’s office has no automated way of knowing what is the patient’s deductible when the insurance card is scanned. Doctor does not now if a pre-authorization is required for a procedure. Specialist does not know if a referral is required based on …
Lowering your Price – or even making it free – is not the only way to increase market share or revenue. Offering Free trial of EMR and EHR software also may not work. Here’s why. Free is something that we all like – it creates a buzz. The word spreads. It opens doors. It can …
Free is Never an Answer for EMR and EHR Software Read More »
So many of my clients ask me about content. They know the importance of good content. But there are two problems. They don’t have in-house content writers. They don’t have good topics of interest for their audiences. Let me address the second issue first. Generating ideas for content – blogs – articles does not have …
There are many names for viral marketing. Buzz marketing or WOM – word-of-mouth marketing are other names. Its common metric is ‘pass-along’ rate. Viral marketing is about how other people tell other people about you or your creation. The fact is you don’t have any control over what goes viral. There can be negative viral …
