When you scan Marketing Director/VP/CMO Job openings you find the following list of ‘requirements’ – Increase Sales leads Increase Brand awareness Create and Manage Social Media marketing, Direct Mail and other campaigns Manage Trade-shows etc. These are not enough. While all of the above may be necessary they are not fundamental. As a Marketer, the …
I don’t think there is a study out there that shows the average Job life expectancy of a Marketing Director. A quick informal LinkedIn scan revealed a few things: Average position is 4 years or less. The smaller the size of the company, lesser the position length. Many good Marketing Consultants job histories will show …
Don’t Fire your Marketing director, Fire Yourself. Read More »
Social Media implies ‘media’. Media means – ‘Push’. Traditionally, media is a way to push your message out through various channels, be it television, newspapers, direct mail, radio and now online – via Tweeter, Facebook and LinkedIn. Social Media, however, is not media. It is an Action. It is a conversation with two more people. …
You have read about, attended some talks and to a large extent agree with creating Customer Evangelists. I have looked at most EHR Software companies. I do not see any company whose Customers are Evangelists where the company spends next to nothing on marketing, or does not even have a sales force. Why is this? …
Customer Evangelism is a Goal that Never Happens Read More »
Read this blog from Seth Godin. A very innocent sounding title. All you need to do is to run a report from your CRM. Who are your EMR software customers?
content-is-king Healthcare and content marketing is a heaven made marriage. Good Content creates empathy, strengthens relationships and supports healthcare providers on their journey and quest for solutions and tools to better manage their Practice. But Most EMR / EHR Software marketers mess it up. Here’s why. Content is now much bigger in terms of becoming …
Content is no longer King in Healthcare – It is much Bigger Read More »
