I have frequently talked about differentiators in the cluttered EMR / EHR Space. I have advocated that your unique differentiators are right under your nose, but you can’t see them. You want to be like someone else, in the process ignore what makes you really unique. A simple strategy I advocate is to ask your …
Traditionally, increasing EMR / EHR software sales is equated to increasing total number of leads. The most common question I get asked is, ‘How can you help us increase leads’? Most EHR companies know the theories of Marketing, and may have tried and/or implemented various tactics to increase the total number of leads. I’m not …
A Company’s moment to shine is not when everything is good, but when something goes wrong and you fix it. You may have the best products and for most part, they work well, customers don’t even notice because good products just work as expected. If you were to ask them about your product they can …
For Doctors, your EMR Brand is both a shortcut and an insurance policy. It assures them that they can expect certain qualities from your EMR and/or service and it frees them from doing much (or any) investigation themselves. This is why people in a hurry are more likely to choose brands they know. Badgered on all sides especially …
This morning’s blog from one of the Marketing Gurus I respect – Seth Godin, is worth reading. http://sethgodin.typepad.com/seths_blog/2013/06/the-curse-of-frequency.html This blog is related to a topic that bothered me for a while, until I discovered ‘marketing automation’. Then I also discovered marketing automation is NOT easy. I had to invest tremendous amount of time designing the …
The number one thing people ask me is ‘how can you increase leads’? Everyone wants a shortcut to success, a way to have doctors start ringing the phone and filling out forms on the website, without doing a particularly large amount of hard work. You may appear on the first page of google search for …
