Classic differences between CRM and Marketing Automation (MA) software
On surface, they seem to be the same, but there are some fundamental differences from a business, departmental, architectural and pricing perspective.
Support is not a cost center, it is a Profit Center
Support is not a cost center, it’s a profit center. Treating customers with urgency and clarity and respect (maintaining the chain) is more urgent than ever. But companies are busy measuring time on the phone or cost per hour of support people instead of even trying to measure customer churn.
EHR Marketing and Social Media
I’ve been asked so many times – We are an EHR company, what should our Social Media strategy be?
My answer is very simple – for an Ambulatory EHR vendor, the impact o your earnings is really nothing. Any amount of activity on Facebook or Twitter does not yield any new revenue.
Every Customer / Client / Patient is a Content Creator and Content Writer
As someone said, the media world is ‘customer-made’s’ coal mine canary. We are seeing a revolution in the world of user-generated content – Pinterest, Youtube etc.
Customers and clients are human beings and have the same afflictions as others. Somehow the business world does not think of them that way.
What can you do?
Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail
A very interesting article published on Venturebeat. A report was published by Datanyze on their website – here. Nothing wrong with the analysis or the data, except the title that Venturebeat uses. ‘New data shows marketing automation market share in unprecedented detail.’ The title is very misleading. Perhaps designed to have people take a look, get …
How to be Personal with Marketing Automation
Marketing Automation is now taking off with small business owners. These sophisticated tools are now within reach of small entrepreneurs.
The biggest barrier to entry is not price, it is psychology. The word Automation is scaring people away.
