Chandresh Shah

Strangers vs Prospects

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Strangers vs prospects The dictionary definition of a stranger is “a person unaccustomed or unacquainted with something”, in this instance, your products or services. On the other hand, a prospect is “a potential, or likely customer or client”. Prospects are therefore infinitely more valuable than strangers, as they are pre-qualified, they have already shown an interest in what you have to offer, so the chance of converting them is much higher. Unfortunately, a lot of people waste far too much time chasing strangers with a scatter gun strategy. So how do you find these high quality prospects and how do you go about converting them?