Buying Process and Buyer’s expectations A typical buyer goes through three sages. Awareness Consideration Decision Each of these main stages has three further steps View fullsize 70% of the buying process is now complete by the time a prospect is ready to engage with sales. The Marketing and Sales disconnect Marketing tends to work with …
Top 3 Reasons EMR / EHR Sales Needs Marketing Automation Read More »
American spirit and Innovation never ceases to amaze me. I just receive a call from an entrepreneur. The claim – ‘a better EMR that can solve today’s problems.’ I spent about an hour talking to the founders, probing, prodding, searching for that elusive single breakthrough that could classify as revolutionary. Instead, what I found was …
How to Stand out in a Crowded Me-Too EMR and EHR Market? Read More »
People think I’m crazy when I ask them to tell me the type of leads they don’t want first. It is not enough to talk about who you want to pursue. You cannot be everything to everyone. Even if your EMR system can cater to all kinds of clinics and providers, for the purpose of …
Want more Leads? Tell me what leads you Don’t Want Read More »
A thought provoking article by Lucien Engelen – Director Radboud Reshape Center at Radboud University Medical Center. Read Here. A Moonshot – Reaching the Stars, an ambition, a vision, a dream. Nothing short of that will be needed to revolutionize and change the healthcare delivery system in the US. We need to preserve our place in healthcare …
Is Healthcare IT Lagging? That’s a rhetorical question. If you disagree, consider this: Doctor’s office has no automated way of knowing what is the patient’s deductible when the insurance card is scanned. Doctor does not now if a pre-authorization is required for a procedure. Specialist does not know if a referral is required based on …
Lowering your Price – or even making it free – is not the only way to increase market share or revenue. Offering Free trial of EMR and EHR software also may not work. Here’s why. Free is something that we all like – it creates a buzz. The word spreads. It opens doors. It can …
Free is Never an Answer for EMR and EHR Software Read More »
