EMR / EHR Marketing Challenges and Best Practices
Best Practices for Marketing your EMR / EHR Product. Listen to my interview with Jim Tate of ‘HitechAnswers‘. Download the Broadcast http://www.healthcarenowradio.com/download/mu-live-may-14-2013/
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Onus is on you – Mr. Vendor
My son was talking about how many people are leaving the company he works for. It is clear the management is oblivious to what is going on. Dis-satisfaction is rampant among rank and file. Even if employees get vocal and try to have a conversation with the management, things just seem to fall on deaf …
EMR Benefit – Eliminate Staff – Really?
My friend John has written a very thought provoking blog – http://www.emrandhipaa.com/emr-and-hipaa/2013/04/30/ehr-benefit-eliminate-staff/ This is not a new topic. It has been beaten around since the advent of EMR. Yet, its relevance is most current. I remember few years ago when so many vendor sites had an ROI calculator where staff reduction was an important part …
Do you have the courage?
The fight is heating up – again. Affordable Care Act, or Obamacare as it is called. There are ardent followers and opponents. You may find varied opinions based on who you talk to: Insurance companies Physicians – opinions also vary depending on their specialty; primary care or specialist. Pharmaceutical companies, biotech companies Medicare and …
EHR Lead Generation – Create “Tribes”
The number one concern and reason why my EMR/EHR vendor clients talk to me is because they have seen a significant drop in number of leads coming in. Some of them have recently mentioned the concept of ‘Tribes’ that Seth Godin mentions in his revolutionary book “Tribes: We Need You to Lead us”. What they’re …
“Blogging is like Sex”
“The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. you can’t fake wanting to engage with the public. If you do it, it will ultimately be an unsatisfying experience for both the blogger and their readers” – Kevin Anderson