EHR Companies hire me to help increase leads, Period.
Isn’t that the goal of marketing?
Leads can be increased in so many different ways. The fundamental aspect of this is to create awareness of your company, brand and product. The challenge of course is to do this with a limited budget, limited resources and existing product.
I could not understand why the same software and same vendor was successful with some practices (I should say most practices) whereas others fail?
Single reason for EMR Failure – Lack of Leadership
On surface, they seem to be the same, but there are some fundamental differences from a business, departmental, architectural and pricing perspective.
Support is not a cost center, it’s a profit center. Treating customers with urgency and clarity and respect (maintaining the chain) is more urgent than ever. But companies are busy measuring time on the phone or cost per hour of support people instead of even trying to measure customer churn.
I’ve been asked so many times – We are an EHR company, what should our Social Media strategy be?
My answer is very simple – for an Ambulatory EHR vendor, the impact o your earnings is really nothing. Any amount of activity on Facebook or Twitter does not yield any new revenue.
As someone said, the media world is ‘customer-made’s’ coal mine canary. We are seeing a revolution in the world of user-generated content – Pinterest, Youtube etc.
Customers and clients are human beings and have the same afflictions as others. Somehow the business world does not think of them that way.
What can you do?
