A very interesting article published on Venturebeat. A report was published by Datanyze on their website – here. Nothing wrong with the analysis or the data, except the title that Venturebeat uses. ‘New data shows marketing automation market share in unprecedented detail.’ The title is very misleading. Perhaps designed to have people take a look, get …
Marketing Automation is now taking off with small business owners. These sophisticated tools are now within reach of small entrepreneurs.
The biggest barrier to entry is not price, it is psychology. The word Automation is scaring people away.
Seth Godin has highlighted a very important issue I try to explain when I consult with Healthcare IT marketing folks about Marketing Automation. See his blog – click here. At a recent Healthcare IT Marketing and PR conference in Las Vegas, I spoke about Marketing Automation. Before I got on stage, many people asked me …
My son sent me a very detailed email that is so important I had to share it.
Those of you who are tech savvy will have read about this, but for those of you haven’t read about it, please pay attention, as this is extremely important.
A very thought provoking blog today from Seth Godin – Search vs. Discovery. “Discovery, on the other hand, is what happens when the universe (or an organization, or a friend) helps you encounter something you didn’t even know you were looking for. (I had originally typed find but then replaced it with encounter. Search is …
Companies who nurture leads generate a better ROI. In fact, research shows that 20% more opportunities are created by companies that nurture their leads, vs. companies that don’t. Every organization should have an active lead nurturing program, but if you are only communicating via email, you’re missing a big opportunity. Here are some Facts: Only …
Lead Nurturing is more than Just Email marketing Read More »
