So many of my clients ask me about content. They know the importance of good content. But there are two problems. They don’t have in-house content writers. They don’t have good topics of interest for their audiences. Let me address the second issue first. Generating ideas for content – blogs – articles does not have …
There are many names for viral marketing. Buzz marketing or WOM – word-of-mouth marketing are other names. Its common metric is ‘pass-along’ rate. Viral marketing is about how other people tell other people about you or your creation. The fact is you don’t have any control over what goes viral. There can be negative viral …
A very important element of moving sales qualified leads down the funnel is ‘engagement’. Marketing must design, create and build professional landing pages, sophisticated email marketing campaigns. This becomes a challenge with limited marketing budgets. The goal is to easily identify sales ready leads, sales qualified leads and track conversion rates to initial landing page …
Using Marketing Automation to increase Conversion Rates – part 2 Read More »
Before we talk about conversion rates, it is important to understand the definition of a Lead. When Marketing and Sales work together to create a tightly integrated process, two kinds of lead emerge – Marketing Qualified Leads and Sales Accepted Leads. With shrinking marketing budgets you need processes to create more qualified opportunities without creating …
Using Marketing Automation to Increase Conversion Rates Read More »
I don’t need to tell you how fierce EMR/EHR competition is. You’ve all felt the pressure. Most vendors I speak with have come to the conclusion that it is becoming a ‘Commodity’ Commodity spells disaster, price wars, compromises in quality of product, services and support. Most vendors now ‘offshore’ one of the most critical elements …
EMR and EHR Companies – Dime a Dozen – How to Compete? Read More »
There are so many ways to write content but following are common things to keep in mind that will have a higher likelihood of helping generate more and higher quality leads. Short and Concise There is no rule, but many SEO experts say that a blog post should be between 500 and 1,000 words. This …
5 Ways to create great content that generates leads Read More »
