This goes back to the days in 70’s up to early 90’s. Doctors could make good money without having to bother about things that you and I do. They did not have to delve into book keeping and financial aspects of Balancing Books. Finances were always in the Positive. There was no need to balance. …
We have all read by now about the impending WhatsApp acquisition for $16 or $19 Billion, whatever the final number. We clearly know what Facebook wants – those millions of WhatsApp users that are absolutely glued to their smartphones messaging with their friends and family. So, what is it about WhatsApp that made it so …
When you scan Marketing Director/VP/CMO Job openings you find the following list of ‘requirements’ – Increase Sales leads Increase Brand awareness Create and Manage Social Media marketing, Direct Mail and other campaigns Manage Trade-shows etc. These are not enough. While all of the above may be necessary they are not fundamental. As a Marketer, the …
I don’t think there is a study out there that shows the average Job life expectancy of a Marketing Director. A quick informal LinkedIn scan revealed a few things: Average position is 4 years or less. The smaller the size of the company, lesser the position length. Many good Marketing Consultants job histories will show …
Don’t Fire your Marketing director, Fire Yourself. Read More »
Social Media implies ‘media’. Media means – ‘Push’. Traditionally, media is a way to push your message out through various channels, be it television, newspapers, direct mail, radio and now online – via Tweeter, Facebook and LinkedIn. Social Media, however, is not media. It is an Action. It is a conversation with two more people. …
You have read about, attended some talks and to a large extent agree with creating Customer Evangelists. I have looked at most EHR Software companies. I do not see any company whose Customers are Evangelists where the company spends next to nothing on marketing, or does not even have a sales force. Why is this? …
Customer Evangelism is a Goal that Never Happens Read More »
