Chandresh Shah

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Marketing Groupthink Trap

Irving Janis, a research psychologist from Yale University published a very influential book in 1972 that provided initial research on groupthink. EHR Companies have fallen into this Groupthink. Marketers spend hours and hours pouring over competitors’ websites, reading through their brochures to see what they do, and without even realizing it, fall into the trap …

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EMR Software sales – the biggest challenge for Vendors is Leads

2012 is Over. How should we call it for EMR? Was it a good year? From who’s perspective? From Providers’ perspective, it was mixed. The EMR adoption continues to creep up. Even people sitting on the sidelines are now ‘EMR ready’. By EMR Ready, I mean they are dabbling in it – free or paid. They …

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Allscripts news – No surprises.

http://www.businessweek.com/news/2012-09-28/allscripts-said-to-be-exploring-possible-sale “Allscripts said to be exploring possible sales…” Why does this not come as a surprise? To industry watchers and participants; both vendors and providers, it just sounds logical. Just look at the short turbulent history, of the EHR industry as well as of Allscripts. Allscripts has made several missteps. Their most recent one has …

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Is Traditional Marketing Dead?

There was an interesting article on Harvard Business Review – HBR – “Marketing Is Dead“, by Bill Lee on August 9, 2012. I don’t fully agree. Marketing, traditional or otherwise, can be defined as a combination of creating awareness, generating interest, leading a prospect to contact you and get information, get a trial and ultimately …

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Top 5 ICD 10 Pitfalls

What are the top 5 ICD-10 challenges? http://www.emrandhipaa.com/emr-and-hipaa/2011/12/30/top-five-icd-10-pitfalls-top-10-health-it-list-series/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+EmrAndHipaa+%28EMR+and+HIPAA%29