If your Demo to Sales ratio is less than 14%, you need to read on. Have you wondered why some of your salespeople close better at a higher rate than others? What are the top traits of Super Star Sales folks? As I talk to so many salespeople, and having done sales demos and closed …
An article by Seth Godin was an eye opener. Let me explain. We always say – if there are bad clients, fire them. The problem is, we never dive in deeper to define ‘bad clients’. Then fanatics of customer service like me keep on harping on the proving the best service to my clients. In …
I’ve written about Lead Nurturing before. In very simple terms, it show you how build a relationship with prospects that are not ready to buy from you – yet. How? But engaging them in an informative dialog. You want to do with irrespective of the normal marketing ‘criteria’ such as budget, authority or timing. Lead …
Companies can avoid Commoditization of EMR/EHR software and services by creating value through memorable experiences. This shift cannot happen overnight. Before it filters to sales, it has to emanate from such experiences of clients. These experiences are propagated through buzz that marketing can encourage and facilitate. Every business is ultimately a stage where performances are …
How to Avoid Commoditization of your EMR Product? Read More »
Loyal Customers are frequently called ‘Evangelists’ of your business. Not too different from being indoctrinated promoters of your business. This is the most effective method of social promotion and advertising available and the best part is that you don’t have to pay customers. It does work and here is why: The customer becomes your ‘volunteer’ …
Why Evangelistic Customer Loyalty Works – Learn How. Read More »
*A little boy went to a telephone booth which was at the cash counter of a store and dialed a number.The store-owner observed and listened to the conversation: Boy : “Lady, Can you give me the job of cutting your lawn? Woman : (at the other end of the phone line) “I already have someone …
