Marketing Frequency – Curse? Not Necessarily
This morning’s blog from one of the Marketing Gurus I respect – Seth Godin, is worth reading. http://sethgodin.typepad.com/seths_blog/2013/06/the-curse-of-frequency.html This blog is related to a topic that bothered me for a while, until I discovered ‘marketing automation’. Then I also discovered marketing automation is NOT easy. I had to invest tremendous amount of time designing the …